SAVE $40: Today, Feb. 5, you can score a Kindle Paperwhite Kids for $129.99, which is 24% less than its list price of $169.99.

Getting your child to read more can be challenging: struggling to track down the right books (and then forgetting to bring them along) can make it even harder for the new habit to stick. That's where the Kindle Paperwhite Kids seriously helps parents out.

Today, you can grab the Kindle Paperwhite Kids for $129.99 at Amazon. That's $40 (or 24%) less than its usual list price of $169.99. While this isn't the lowest price we've seen, it's still a worthwhile deal, especially considering the included one-year subscription to Amazon Kids+ and two-year warranty.

With access to Amazon Kids+, your child can pick from thousands of kid-friendly books. Plus, you'll have access to the Parent Dashboard, where you can set age filters, add books to your child's library, and set educational goals. Since the Kindle Paperwhite Kids is only for reading - there are no games, apps, or videos - it's easier for your child to stay focused and lose themselves in a story, free of distractions.

Jumpstart your child's reading journey today when you score the Kindle Paperwhite Kids for just $129.99.